Emma met Brett in 2014 while abroad with her family. After months of long-distance romancing, Brett moved to London to be closer to Emma. With 20+ years of experience in fashion and retail, Brett started thinking about what he could do in London. 

Being from a country that is sunny nearly all year round, Brett took himself to Oxford Street in jeans and a t-shirt whilst the sun was shining, with his trusty notebook in an old backpack. What started off as a sunny day ended in a typical British downpour with Brett coming home soaking wet

That day was the birth of Ori! After seeing people walk from offices to meetings, going out after work, children going to school, parents picking them up, tourists and walkers in all types of weather, Brett realised he needed to design a functional, weather-resistant bag for everyone, every day, for every occasion.

Ori uses recycled PET (or rPET) in their sustainable bags giving new life to a material that’s not biodegradable and would otherwise end up in landfill or the ocean. All of their bags are vegan, sustainable and and come packed in biodegradable cornstarch based packaging.